Publishers can use the content locking feature to make a published content readable only after paying a fee once say 25% of content accessed. Suppose I have read 25 percent of a blog post. At this moment, I am asked to enter my name and email address, and only after the submission, I can continue reading the rest of the post. This is human psychology that once we initiate a consumption process, there is an overwhelming urge to complete the same. So, it is more likely that the interested reader (visitor) will fill the popup form.
Exit Intent Technology
Exit Intent technology helps predict when a user on the Web intends to exit a website/online store. This technology works differently on desktops/laptops with mouse devices and tabs/smartphones with a touchscreen. On the mouse, based on the movement of the mouse, moving the mouse towards the address bar of the browser means the visitor appears interested in moving to a fresh web destination. This is the moment when the visitor is served with a popup as an attempt to keep him or her engaged that can be something like subscribing to a newsletter or reduced pricing in the form of a coupon code.
Is it true that someone with OptinMonster subscription does not need WPForms?
It might appear that OptinMonster can take care of all your form needs for a WordPress site. If it were so, they would not have WPForms as a separate product. Although static forms can be created with OptinMonster – An in-line form embedded in your text and set to show every time; A slide in which can be minimized. But the other OptinMonster form types (Lightbox, Fullscreen, Floating Bar) are dynamic based on the visitor’s interaction with the site. So that you can show different content based on what the visitor is interested in.
You can use both!
WPForms are static. You can use WPForms with OptinMonster campaigns and show such forms with OptinMonster’s targeting settings. Features like conversational forms and distraction-free forms justify the premium pricing of WPForms.
OptinMonster versus Hubspot/Mailchimp
OptinMonster is a lead building tool for increasing your subscriber base/email marketing list or reducing cart abandonment. OptinMonster integrates with HubSpot that on its core is CRM, Mailchimp, an email marketing software. Overlapping like popup forms in all three can make them appear competitive. OptinMonster does not aspire to be CRM or email marketing software. It is focused on what it is and has a set of unique features to differentiate.
OptinMonster versus Poptin
With Poptin, you can create dynamic popups/forms based on the behavior of a visitor. However, features like Multipage Forms, Monster Effects/Monster Sounds, Countdown Timers, Coupon Wheel Campaigns are not there with Poptin.
WPForms versus Poptin
OptinMonster comes with a free version that can be activated in WordPress from WordPress admin dashboard.
Poptin too has a free plan. Paid plans in OptinMonster start from 9$ per month (billed yearly). For Poptin, it is 19$ per month. Poptin also has a separate section for static forms (something that can be managed with lite version of WPForms as well).
Both OptinMonster and Poptin can track the behavior of your visitors. You can present a popup with newsletter signup once the visitor has read over 3 pages. Also, exit popup.
The free forever plan can be activated from WordPress admin dashboard and a great way to start by creating popups, opt-in forms, and floating bars.
Billed annually, right now Basic plan starts at 9 USD monthly with All Campaign Types, Unlimited Campaigns, Page Level Targeting, and List Segmentation (1 site, 3500 page views). Also, access to OptinMonster University.
Plus priced 19 USD monthly allows hosting of 2 sites, 15,000 page views, and comes with additional features including Monster Effects and Monster Sounds.
The Pro comes with patented Exit Intent Technology, priced 29 USD monthly allowing hosting of 3 sites, 50,000 page views.
Growth with more premium features including Coupon Wheel Campaigns. Priced 49 USD monthly allowing hosting of 5 sites, 2,50,000 page views, and so suitable for owners holding multiple websites/online portals.
OptinMonster’s Exit-Intent with Coupon Wheel Campaigns for competitive advantage
As per an OptinMonster internal study, publishers on average are seeing a 200 – 600% increase in email signups when they use Content Locking and Exit-Intent along with their content marketing efforts. Nearly 70% of shoppers abandon their carts and never return to complete their purchase. Now take a look at Coupon Wheel Campaigns feature which building on Exit -Intent technology offers a chance to spin wheel for availing rebates/rewards at precise moments of chances of cart abandonment.
This engagement tool, something not available with Poptin, is a proven way to add an additional 2% – 4% conversion rate for WooCommerce/Shopify stores.